DO IT is a leading supplier of strategic, technical and market consultancy services to the international pharmaceutical, biotechnology and medical equipment industries. In addition, we provide appraisal of projects in these industries to the financial investment community.

DO IT has evolved into a global business with a strong information technology arm. DO IT has realized major IT management projects as far as in the Middle East, e.g. it worked for six months for a global Arab Nations joint business operation.

Within the pharmaceutical industry, DO IT has gained a reputation in developing the core of the pharmaceutical product marketing, the sales approach within the health care and medical businesses. At the same time, DO IT has worked with top management issues, product management and global product development support for the international pharmaceutical companies.

Since 1989 DO IT has been developing the marketing and sales strategies and methods for the leading global pharmaceutical companies, including AstraZeneca, GlaxoWellcome, Merck and Pfizer.

During the last years, DO IT has seen a strong convergence of the IT function's possibilities and the line management's strategic intent. While developing the marketing and sales strategies, DO IT has witnessed a constant unsatisfied need for better information technology for management and sales support systems. The pharmaceutical industry is developing and growing at a phenomenal speed due to the exploding development in the science and new innovations and medical cures entering the market.

DO IT's future role is shifting to identify the business and client needs for pharmaceutical management systems, especially the opportunities offered by the wireless devices, partnering with e.g. Nokia and Accenture.

DO IT is committed to adding value: it develops enterprise-wide solutions to improve the way pharmaceuticals are marketed. It is realized only by developing simultaneously the human behavior with the marketing/sales support systems.